I’ve been involved in more than eight events with Keri Systems and Green Circuits. On the digital side, my focus is to keep content flowing before, during, and after each show. This includes creating and sharing updates, gathering content from our partners, and capturing testimonials from people who use our products. These efforts also provide me with the opportunity to connect with distributor marketing teams, enabling us to feature our products on their websites.

On the logistics side, I coordinate the shipment of demo units and products, ensuring they’re delivered to the correct events. I also oversee the design and timely delivery of marketing materials, including swag, brochures, and banners. After each event, I manage the return of demo sites and products back to headquarters.

Finally, once the show wraps up, I collect the data from demo sign-ups and the sales team’s conversations, import it into our CRM, and ensure that each lead is assigned to the correct sales representative or manager.