Product Marketing Portfolio
This portfolio provides a comprehensive overview of my work in Product Marketing. Each section outlines the scenario, the strategy I developed to address the challenge, and the solution I implemented to deliver results.
Through these projects, I gained key traits such as collaborating effectively with cross-functional teams, communicating complex tech products in a clear and efficient way, and ensuring product messaging stays consistent and on-brand.
The projects below highlight these traits.
Feature Release @ Keri Systems
When we launch a new feature at Keri Systems, I make sure it’s supported by a full Product Marketing campaign that helps partners and end-users understand the value, see the benefits, and take action. Here’s how I approach it:
1. Planning and Alignment
I start by working with Product, Engineering, Sales, and Marketing to align on the feature’s value. We define the target audience, refine the core messaging, and build a content roadmap so every asset speaks clearly to the right people.
2. Content and Asset Creation
With messaging in place, I create and coordinate assets for different audiences. That includes:
Feature briefs and product sheets for dealers and partners
Customer-facing newsletters and email campaigns
Updates for our website and blog to boost SEO and education
Sales enablement decks and training guides for internal teams
3. Campaign Launch
I launch campaigns across multiple channels to maximize visibility and reach. Email automations keep existing customers and partners informed, while newsletters showcase the feature within the broader product line. Social posts and website updates help build wider awareness, and partner toolkits provide dealers with everything they need to promote the feature directly to their own customers.
Promotions @ Keri Systems
When I run growth-focused promotions at Keri Systems, the process is built around creating value for partners and customers while driving measurable results for the business. Here’s how I approach it:
1. Planning and Alignment
I start by working with Product and Sales to identify the campaign goal—whether it’s driving Borealis conversions, encouraging hardware upgrades, or boosting recurring revenue. From there, we define the right audience segment and shape an offer that is both compelling and aligned with business priorities.
2. Offer Development
Once the goal and audience are clear, I help design the promotional offer. This could include partner-exclusive discounts, bundled packages, limited-time double incentives, or campaigns tied to quarterly growth initiatives. The key is to create urgency while showing clear value.
3. Campaign Launch
I launch the promotion across multiple channels to maximize impact. Email automations target dealers and integrators, newsletters highlight the promotion alongside product updates, and social posts expand reach. I also provide dealers with toolkits, enabling them to promote the campaign to their own customers easily.
4. Tracking and Optimization
After launch, I monitor KPIs such as open rates, click-through rates, subscriptions, and dealer adoption. I gather feedback from Sales and Support to refine messaging and adjust the offer if needed. This ensures campaigns not only drive short-term growth but also strengthen long-term customer relationships.
Partner & Dealer Enablement @ Keri Systems
At Keri Systems, I ensure that partners and dealers have easy access to the resources they need to succeed. My approach is centered on building trust, simplifying communication, and providing them with clear and accessible information they can rely on.
1. Planning and Alignment
I start by collaborating with Sales and Product to identify what partners need most, whether it’s training on new features, updated messaging, or technical guidance to support their customers better.
2. Resource Development
To meet these needs, I created a knowledge base on our website that centralizes product information, data sheets, guides, FAQs, and best practices. This ensures partners can quickly find accurate, up-to-date content without having to wait for direct outreach.
3. Distribution and Support
I promote the knowledge base through email campaigns, newsletters, and direct communications with partners. I also plan training sessions and webinars to introduce updates and demonstrate to partners how to utilize the knowledge base effectively.
4. Tracking and Optimization
I monitor knowledge base traffic, resource downloads, and partner engagement to measure effectiveness. Feedback from Sales and Support helps me refine the content and expand coverage so partners always have the most useful information at hand.
