Hi! My Name is Jonathan.
I’m a professional Marketing Specialist with 5+ years of experience in Email Campaigns, Product Marketing, and Brand Strategy. Outside of work, I love music, basketball, and collaborating on creative ventures.
My passion for marketing started back in middle school when I sold old clothes on Facebook and Craigslist. I learned early on how to craft compelling messaging and choose the right platforms to get products seen. I’ve carried that same passion throughout my career, building and executing campaigns that have delivered real results for the companies I’ve worked with.
Welcome to my professional work
The source for all my portfolios, skills, and case studies
Product Marketing
I have 4+ years of product experience working with cross-functional teams like engineers, sales, and stakeholders to define product direction and identify the right target audience. My work has focused on guiding products from early development stages through go-to-market execution.
Jonathan’s Product Videos
Borealis Cardholder & Credential Manual Enrollment
How To Create A Site And Claim A Hub
Borealis KB Controller Setup
These are examples of videos I produced in collaboration with engineers and the product team. Each video was paired with new features or product launches to ensure the campaign messaging stayed on-brand and cohesive. The content was designed to:
Boost brand engagement
Streamline the installation process for our products
Build a knowledge hub for customers to better understand our solutions
I used tools like Canva for editing and incorporated AI-generated narration to bring these projects to life. The ROI from this initiative helped increase overall brand awareness and provided lasting value for our customer base.
Email Marketing
Strategized and managed 30+ email campaigns through newsletters, partner programs, and automations. These campaigns reached end-users and partners while helping customers understand products, access promotions, and stay informed about new releases.
Several campaigns also generated qualified leads for both our team and our partners, achieving open rates of 50% or higher and click-through rates of 15% or more.
Digital Marketing & Brand Strategy
An inside look at how I plan and launch campaigns. I have led the strategy for 75+ campaigns and managed each program through to completion.
With over 5 years of marketing experience across a broad skill set, I have built campaigns that made a significant impact on the companies I’ve worked for.